Refamiliarization

The Worth Ryder Gallery &
Platform Artspace

University of California, Berkeley

September 29–October 1, 2021

A century ago, Viktor Shklovsky introduced the concept of “defamiliarization” to describe art’s revolutionary potential. Facing a world beset by habituation, automatism, and alienation, he proclaims that art “exists so that one may recover the sensation of life.”

The COVID-19 pandemic has effected a thoroughgoing sense of defamiliarization — even the most quotidian habits have become strange. It has awakened a reflexivity in our relations to the objects of everyday life, making us more aware of the clothes we wear when leaving the house. Simultaneously, though, the domestic sphere has become the site for further habituation to technologies that commercialize our utterances and gestures. While some seemingly intractable institutional norms may have been temporarily interrupted, others have been fortified. A sustained moment of emergency, the pandemic obliges us to assess what must be recast and resisted and what, if anything, may be recovered with care.

Refamiliarization brings together works of art — from performances and installations, to videos and sculptures — that unsettle our expectations of what is or could be “familiar.” A web-based catalogue for the exhibition is available at Refamiliarization.org.